Choo Yilin x Singapore Airlines
Choo Yilin is proud to present The Batik Jade Collection: an exclusive, limited edition collection designed and made in celebration of Singapore Airlines' 70th Anniversary.
The #ChooYilinxSingaporeAirlines Batik Jade Collection holds reverence for Pierre Balmain’s masterpieces, and is inspired by the intricate details of the iconic Sarong Kebaya. Singapore Airlines’ commitment to service innovation, and the legacy of presenting Asian grace through hospitality resonate strongly with the Choo Yilin brand DNA.
For this collaboration, we drew inspiration from the SIA batik, combining different elements from the iconic print, and re-imagining them as contemporary and subtle motifs that would translate into elegant, effortless jewellery for the contemporary woman.
The aesthetic is presented in true Singaporean flair by translating delicate Peranakan floral detailing into handcrafted contemporary jewellery, paired with fine Type A Jadeite beads for a classic Choo Yilin finishing touch.
“We are excited to tell the Singaporean tale at greater heights through Singapore Airlines, as we celebrate their milestone with the launch of the Batik Jade Collection”
- Yilin, founder and head storyteller.
“These fine keepsakes took nearly a year-in-the-making as they were thoughtfully designed to be reminders of who we are, and where we come from. They were made to add a depth to our insightful explorations of the world, knowing there’s this beautiful haven waiting for us called ‘home’.”
The Batik Jade Earrings are handcrafted in sterling silver with an exclusive Peranakan motif, feature Choo Yilin's iconic milgrain detail, and are thoughtfully paired with Type A Jadeite beads.
Comprising of the Batik Jade Necklace and the Batik Jade Earrings, the limited edition collection is exclusively available online at KrisShop, and on all Singapore Airlines flights from today, 1st September 2017.
An emblem of home, heritage and love can now be taken with us, keeping Singapore close to heart, wherever we go.