Heritage Stories I: Heritage & Conservation
Heritage is culturally important as it defines who we are and why we believe in what we believe. Cultural heritage has a deep importance to who we are and shapes us into what we are. Our heritage and culture is what gives us faith, will and hope. There's no unit of measurement to figuring out what defines us but there's a journey to be taken in finding out who we truly are, and becoming who we are meant to be. Our heritage is the pivot to pointing us in the right direction because our heritage shapes our beliefs and aspirations. Our heritage is where our stories begin.
This issue we embarked on a journey to find out what heritage and conservation means to different people.
We dug a littler deeper and explored some heritage hotspots around Singapore to bring you the first part of our Heritage Stories.
What does Heritage mean to you?
C h i n a t o w n
T i o n g B a h r u
L I T T L E I N D I A
J o o C h i a t
Joo Chiat has always been home for the Choo Yilin team because it was where the brand started. Heritage being one of the core tenants of our brand DNA also meant that Joo Chiat was the perfect option, given how the neighbourhood is synonymous with Peranakan culture. Joo Chiat is a symbol for the soul of the brand – the significance of our South-East Asian heritage and conservation.