It’s been ten years since the brand began, and to commemorate this milestone, we thought we’d reveal something extra special. It’s with heartfelt excitement that we launch our very own Jade Packets -- our brand’s version of the ubiquitous red packets or 红包.
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Introducing The Classic Oval Jade Bangle, Choo Yilin’s newest icon. Sleek, chic, and minimalist. Like all Choo Yilin bangles, the Classic Oval Jade Bangle is handcrafted from organic Type A Jadeite. What sets this radiant piece apart is its custom oval cut and minimal metalwork; this pared down aesthetic is dedicated to celebrating the story of jade itself, a trait inherent to the Classics.
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For the brand’s 10th Anniversary, we bring the “little black dress” of fine jewellery to light: The Classics. Chosen from the top 1% Type A Jadeite in the world, an extremely precious, and limited selection. Each jade round is custom-cut and the entire piece is crafted by hand; the jade’s organic nature is preserved to its finest. No heat treatment. No colour added. No two pieces are identical.
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It is always a privilege for us to share important heritage stories and to be able to immortalise them through our work. This May, we’re proud to collaborate with Scene Shang to introduce our limited edition Choo Yilin x Scene Shang Jewellery Box.
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Over the last 10 years, we have used spinels in a number of our bespoke projects. We’ve always felt like these were “best kept secret” moments between them and us, as only industry insiders like gemologists and high jewellery collectors were in the know about how rare spinels were. Today, we’re bringing this secret out into the open.
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For Valentine's Day this year, Choo Yilin x St Regis Singapore team up to highlight modern day romance with an experience you'll never forget! Choose your keepsake and stand to win a suite and spa staycation with breakfast for two (worth $1500++) at the St Regis!
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A Celebration of Old-World Peranakan Glamour - the concept for the event was fuelled by nostalgia; by almost-forgotten times in Penang, back when ladies would dress up in classical cheongsams and fine jade jewellery.
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When we launched the Kebaya Collection this year, we featured handcrafted pieces inspired by the collection’s namesake, an distinctly Asian garment. Today, we’re revealing an exceptionally lavish extension of that inspiration: The Warisan Kebaya Collection - a Regalia of Steadfast Love
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One of the most common questions we received during the SSSale was how the Seconds & Samples would differ from the jewellery at our Flagship Boutique in Mandarin Gallery. Here’s our answer.
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As our inspirations fuel us to go further, we have taken our desire to embrace South-East Asian stories through a series of collaborations with some of the region’s top fashion designers.
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As creators, we know the value of an original and we believe they’re worth protecting. A few months ago, IP Value Lab, the consultancy arm of IPOS, came to us and we embarked on a pivotal moment in the brand’s journey.
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We explore the legacies surrounding Southeast Asia, and tell these stories through fine jewellery that embodies an abiding symbol of rich heritage: The Kebaya
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