So much of the brand’s inaugural Kebaya Collection came to be not only because of the inspiration and information in late Datin Seri Endon Mahmood’s book, a tribute to the iconic Southeast Asian dress.
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It is only once in a blue moon, that amidst the sheer volume of jade we source, we find a piece that not only meets but surpasses our standards and leaves us absolutely awestruck. Meet Astria, the birth of Choo Yilin’s rarest and most prestigious line: The Lunar Jade Collection.
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Over the years, it's been our absolute pleasure to have heard your support and keen interest in jade - and your love truly inspires us. We took the time to shortlist the elements of jade that might be of most value to you, our clients.
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One of the most common questions we received during the SSSale was how the Seconds & Samples would differ from the jewellery at our Flagship Boutique in Mandarin Gallery. Here’s our answer.
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As our inspirations fuel us to go further, we have taken our desire to embrace South-East Asian stories through a series of collaborations with some of the region’s top fashion designers.
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As creators, we know the value of an original and we believe they’re worth protecting. A few months ago, IP Value Lab, the consultancy arm of IPOS, came to us and we embarked on a pivotal moment in the brand’s journey.
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Choo Yilin is honoured to shine light on the very best women we know who've embarked on a journey as a mother. We've curated some special gifts that embodies her best qualities.
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We explore the legacies surrounding Southeast Asia, and tell these stories through fine jewellery that embodies an abiding symbol of rich heritage: The Kebaya
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Shopping for the right kind of jewellery for the right person can be daunting, but when it's done right, it makes for an amazing moment.
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This betrothal gift from the groom’s mother to her daughter-in-law symbolises a welcome into the family, and is a way of saying that the bride will always be taken care of.
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Bamboo has always been a significant icon in East Asian Culture. As a symbolisation of virtue, bamboo is always closely related to people of positive spirits.
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