We hope that you have been keeping safe and healthy with your loved ones. It has been awhile since we have said hello, and we thought we’d give you a short update as to what’s been happening with Choo Yilin behind the scenes.
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We are incredibly moved by the outpour of love and support from the Choo Yilin community - from customers who have encouraged us through all ten years of our journey, to friends of the brand we are grateful to have made along the way. Here are some of their best memories - a celebration of love, heritage, and becoming; a celebration of all our stories:
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We are writing to share with you that we have reached the end of another chapter of Choo Yilin, and are excited to begin another. We are going on hiatus to prioritise rebuilding, restructuring, and restrategizing in order to continue working on the brand mission and to better deliver on our brand promises to you.
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We know you have questions about The Choo Yilin Interlude, so we’ve put together a comprehensive FAQ, which you can read at any time. We hope this helps to answer your questions.
Choo Yilin x YTL Hotels present A Vintage Honeymoon, a fine jewellery capsule collection inspired by the history and heritage of Asian luxury spaces - The Eastern & Oriental Express and The Majestic Hotel Kuala Lumpur.
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Singapore Airlines and homegrown jade specialist, Choo Yilin, have partnered to bring a slice of Singaporean culture global through KrisShop, the airline’s retail boutique. The Emblem Jade Collection features Choo Yilin’s three-dimensional interpretation of the iconic geometric Peranakan tile, widely found in the heritage-rich neighbourhood of Joo Chiat.
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It’s been ten years since the brand began, and to commemorate this milestone, we thought we’d reveal something extra special. It’s with heartfelt excitement that we launch our very own Jade Packets -- our brand’s version of the ubiquitous red packets or 红包.
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What also influences the cost of the jade bangle is the amount of resources that goes into ensuring that the jade bangle is truly Type A. One of the biggest issues in the jade industry today are sellers misrepresenting their product(s).
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The word “jade” actually refers to two completely different chemical compounds - jadeite and nephrite! We’ve put together a simple table to illustrate some of the key differences between the two.
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The first question anyone should ask when purchasing a jade piece is whether that jade is Type A. In the jadeite world, the purity of a jade bangle is defined by whether it’s Type A, B or C.
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At Choo Yilin, we pay close attention to the cut of each jade bangle, and over the course of a decade, we have found a range of proportions that work best with our designs.
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We recommend that when studying the various factors that determine the quality of jade, to look at them as a whole. Together, the various factors affect the look of the jade, and crucially, determine its price. We have written extensively about the quality factors in The Choo Yilin Guide to Jade.
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